22 Sep
Posted by Nicholas Lewis as News IT
So Apple has made it official: On Oct. 4, it is inviting the top tech media to Cupertino for a talk about the iPhone. And if it isnt a talk about the iPhone 5, led by new CEO Tim Cook, well be very surprised: Apples crack team of PR commandos are extremely good at steering expectations away from things that just arent going to happen.
So whats left to wonder about? The exact specifications, of course, and the question of when youll be able to get your hands on one. But what about the one more thing? This staple of Steve Jobss keynotes and product launches is practically an Apple trademark. Its also a classic showstopper move: get your audience excited about the main thing youre unveiling, then overwhelm and delight them with a whole other product out of left field.
The rumor mill being what it is, however, its unlikely that any one more thing isnt something weve heard whispers of already. Theres a strong chance the event will close with the Facebook iPad app we told you about Monday what better showstopper than Cook and Zuckerberg together on stage? Well, perhaps Apple is preparing the higher-resolution iPad weve been hearing about for the closing slot. Or maybe theres an even bigger surprise waiting in the wings, such as a giant flatscreen Apple TV.
What announcement will get the fabled one more thing slot? Take our poll, and let us know what you think in the comments.
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